If you want to make your lead magnet even more valuable to your prospects… and increase their confidence that you can deliver the goods at the same time…
…then make sure it delivers a “quick win” — something they can do right now to get immediate results. And something that tells them you really do know your stuff.
For a copywriter or marketing consultant, perhaps it’s two or three quick sales page tweaks that immediately boost conversions.
If you’re a mortgage broker, perhaps you can show prospects a simple way to speed up loan approval or knock a point off the cost of their loan.
If you’re selling high-end golf clubs, how about a pro tip that practically guarantees an extra 20 yards on every drive.
Your goal is to have a positive impact on your new prospect right out of the gate. That way you’re more than just another salesperson hawking your wares. Instead, you’re someone who has already helped the prospect get a little of what they want.
This crucial point actually belonged in Monday’s email, but somehow got left out. Hence, here my revised list of what you should go into your next lead magnet. Make sure it…
1) Covers something of immediate interest to your ideal prospect…
2) Offers a powerful solution to the primary problem your prospect is facing right now (you can’t solve every problem in one report and you want your prospect to come back for more)…
3) Has real value, not just fluff — though it’s okay to tell them what to do while saving how to do it for a paid course or service…
4) Is quick and easy to consume (no 500 page opuses or 15-part video courses please).
5) And gives them one or two “quick wins.”
Do that and your prospects will be raving fans right from the get-go.
