So I have this successful client who helps insurance agents and financial advisors achieve great success with their marketing and sales.
His name is Jeremiah Desmarais. And though he’s one of the nicest guys I’ve ever met in this business, he’s also a bit of an oddball.
I say that because he has a strange habit that you need to avoid like the plague — unless of course you want to achieve the kind of success he has.
Let me explain …
Last year, Jeremiah wrote a book called “Shift: 201 Proven Methods to Sell More Insurance & Financial Services Online Now.”
I bought a copy earlier this year but, as usual, never got around to reading it — until yesterday.
And when I began reading, I discovered this bit of weirdness.
A few years ago, Jeremiah got his hands on Jay Abraham’s book “Getting Everything You Can Out of All You’ve Got.” However, instead of just sticking it on the shelf (like I did), he decided to actually read it.
And get this: Every time Jeremiah found an idea in the book that he wanted to try, he put it down and didn’t pick it up again until he’d actually tried the idea.
Say what? What’s wrong with this guy? Implementing instead of just consuming. It’s outright heresy.
But you can’t argue with the results.
Says Jeremiah, “Over the next nine months, my team and I generated $26 million in lifetime customer value in nine months — and I never even finished the book.”
And he got those results NOT by desperately chasing money-making bling, but with foundational marketing principles that pre-date the internet by more than a century. Most of them neatly encapsulated in the pages of Jay’s book.
I recommend Jeremiah’s strange behavior to you. Yes, I realize that if it catches on, it could be a real threat to the magic bullet gurus.
But don’t worry, it won’t catch on. The gurus are perfectly safe. Because you’ll be one of the few who actually follows Jeremiah’s lead and implements rather than just consuming.
And the money you make will easily smother any guilt you feel.
